Wednesday, October 22, 2008

Sharing Your Story on Video

Alpharma: Ag Students Invited To Tell Story Of Animal Agriculture

BRIDGEWATER, N.J.(October 2, 2008)—Recent food recalls and quality concerns have driven consumers to become more interested in the on-farm management practices used to produce food. This is especially true in animal agriculture, where perceived consumer preferences threaten the use of modern management technologies. Alpharma Inc., Animal Health is embarking on an exciting program that will begin to educate consumers about how their food is produced, enlisting the help of college agriculture students along the way.

Research conducted by Alpharma in partnership with GfK Roper indicated that consumers came to support the use of antibiotics in food animal production once educated about their use to prevent or treat disease. This indicates that opportunities are available to help consumers understand the importance of antibiotics—and other on-farm technology—to support animal welfare, food safety and agricultural sustainability.

In an innovative step toward consumer education, agriculture students from the East Coast to California are invited to participate in a three-phase contest, the first of which is an open call for farm-related video clips. A variety of clip suggestions are listed on the contest Web site,, ranging from cows being milked to combines harvesting crops in the heartland. Students can submit their choice of any number of video segments, whether recorded on a digital camera or high-power video recorder. Read More

You don’t need to do much research to learn how important it is for producers to tell their story to the consumer. You don’t have to memorize a speech or stand up and give presentations. Just talk to people one on one and tell them who you are, what you do, and why you are passionate about agriculture.

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