Communication of animal welfare key to consumer trust
By Lori Weddle-Schott, University of Minnesota Beef Team
Saturday, January 31, 2009 3:39 PM CST
After spending time at the 2009 National Western Stock Show (NWSS) and Rodeo in Denver my hat is off to the NWSS staff, volunteers, cattle producers and industry representatives who communicate and educate the image and lifestyle of our great American cattle industry.
Growing up in the cattle business, I have a deep seeded devotion to protect our lifestyle and a passion for our industry and people I trust. But what about our urban consumers, who are void of agricultural backgrounds, who lack the understanding of our industry and management practices? What level of trust do they have for our industry and the products we produce?
It’s always encouraging to see more and more people realizing how important it is for agriculture to stand up and tell it’s story. With animal rights activists currently doing it for us, we can no longer stand on the sidelines and hope for the best. All of agriculture standing united is where success will be found for us.