Tuesday, May 13, 2008

Consumer Confidence

Ninety percent of consumers trust supermarket meat and poultry: FMI report

By Ann Bagel Storck on 5/12/2008 for Meatingplace.com

Ninety percent of consumers agree with the statement, "I trust the meat, poultry and fish my grocery store sells is safe," according to the Food Marketing Institute's U.S. Grocery Shopper Trends 2008 report, released last week.

They express less trust in the government: 79 percent agree with the statement, "I trust the U.S. Department of Agriculture to ensure that the food I purchase is safe." Only 76 percent hold this view about the FDA, the survey says.

The report also covers consumers' financial pressures and nutritional concerns. Economic worries are compelling Americans to cook at home more and eat less often at restaurants (71 percent). Consumers also are buying fewer luxury foods (67 percent) and more store-brand items (60 percent) and eating more leftovers (58 percent).

Meanwhile, 41 percent of shoppers say they are "very concerned" about the nutritional content of the foods they eat. When evaluating whether a food is nutritious, shoppers focus most on the fat content listed on the Nutrition Facts label, with more than half checking saturated fat, trans fat and total fat. More than four in 10 check the calorie count, look for whole grains and focus on the salt, sugar and cholesterol levels, FMI says.

As much as some groups would like to completely erode consumer confidence in the food supply of this country, consumers have not waivered. A domestically produced food supply is vital to the security of this country and more consumers realize that after watching our dependence on foreign oil.

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