Friday, May 9, 2008

Beef Promoters

Beef Crosses Boston Marathon Finish Line A Winner

CENTENNIAL, Colo.) – During the three days leading up to the grueling 26.2-mile run, beef checkoff representatives were making sure runners were well equipped with the beef nutrition message at the Sports & Fitness Expo. Boston Marathon runners came to the Expo to pick up their numbers and registration packets -- an appropriate venue for beef and an opportunity to speak to the country and world’s most elite runners about lean beef as fuel for active bodies.

“Our efforts to spread the message about the benefits of lean beef really hit home with this active consumer audience,” says Emilie Miller, Director of Retail & Foodservice Relations for the NEBPI. “We heard comments such as ‘I was a vegetarian – up until an hour ago!’, ‘You just saved a runner’s body.’ and ‘I learned so much and feel much more confident about eating beef.’ Dedication begins on the farm with our producers and this spring in Boston, beef crossed the finish line a winner.” Read More

The National Beef Ambassadors and others in the beef industry were providing great information at the Boston Marathon. One of the best things that producers can do is to get out and interact with consumers to share the story of agriculture with them. I have had the great opportunity to do this on several occasions and it is always a great experience. Congratulations to all of those involved for telling their story.

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