Promoting Healthy Meat At All Star Game

All-Star Game attendees encouragedto eat ‘Cured Meats for Healthy Heartbeat’
By Trent Loos

Medical research shows hot dogs and other cured meats offer health benefits

Nothing goes together like baseball and hot dogs, and with a growing body of medical evidence that suggests dietary nitrates - like those commonly found in hot dogs - are vital to the prevention of heart disease, attendees at the 2009 Major League Baseball All Star Game July 14 in St. Louis, MO, are being encouraged to enjoy both.

“Those attending this year’s All-Star game should enjoy a hot dog during the game knowing that it takes cured meats for healthy heartbeats,” said Trent Loos, a sixth generation farmer/rancher and founder of the Faces Of Agriculture.

For the past 10 years, Dr. Nathan Bryan, a medical researcher at the Brown Foundation Institute of Molecular Medicine, The University of Texas, Houston Health Sciences Center, has been working to determine the importance of dietary nitrite and nitrate consumption as a means to prevent and treat cardiovascular disease and other diseases associated with nitric oxide insufficiency in the diet. In the process, he also has examined long-standing claims that the compounds cause certain cancers and found that indeed those risks do not exist.

To tell the story of the health benefits associated with cured meats, Loos has hired a mobile media truck to drive around St. Louis on the day of the All-Star game with a billboard that simply reads, “Cured Meats for Healthy Heartbeats”. The mobile billboard will feature a young consumer enjoying a tasty and “healthy” hot dog, he said. Read More

Two of the things that make summer so great is baseball and grilling brats and hot dogs on the grill. This year’s midsummer classic is being played in St. Louis and our friend Trent Loos is taking this opportunity to show these baseball fans that cured meats are good for your heart. It’s unfortunate that consumers are normally showered with anti-meat messages by groups with hidden agendas. Livestock producers everywhere need to be educating themselves on the health benefits of a diet that includes meat and dairy products and then share it with everyone. Thanks for your hard work Trent.