This weekend have the distinct honor of being judges for the National Beef Ambassador contest being in Rapid City, SD. If you are in the beef industry and aren't familiar with the Beef Ambassador program, you should be. These young adults have always impressed us with their passion for agriculture and especially beef production.
There is no doubt in my mind that the Beef Checkoff money (or lack thereof) for this program is returned to our industry ten-fold. You can't buy the enthusiasm and dedication that we have seen year after year from these young leaders.
Along with judging the competition, we will also get to share our story with everyone coming to the contest at the Sunday morning breakfast. This generation of young producers will spend their entire ag careers knowing that educating consumers and telling their story are very important. That's why I know our future is in good hands.
For more information check out the National Beef Ambassador website.