Ag needs to tune in, turn on and get involved to survive
Millions of voters cast their lot with the Humane Society of the United States last week, helping California's Proposition 2 win, and win big. Conventional egg production will now effectively be banned in California in 2015.
Well before that happens, many of those millions who voted "yes" will pick up a dozen eggs from the market; most of those eggs will be raised conventionally. Few will recognize their own hypocrisy.
Agriculture lost on Election Day because more voters heard about Prop. 2 from the HSUS or its allies than they did from farmers or ranchers. They defined us, not the other way around. And in politics, if your opponent defines who you are and what you stand for before you can do it yourself, you will almost always lose. Read More
We have seen how ineffective we are as an industry when there are some that don’t want to work together towards what should be a common goal of protecting our ability to choose what management systems we utilize. Now is the time for all commodity groups to put any past differences behind them and work together. And it’s not just livestock groups, it’s all agricultural commodity groups that must come together with a single message that tells our story and resonates with consumers.