Physicians' Group Seeks to Link Fast Food Consumption to Heart-Disease Rate
By JULIE JARGON
McDonald's Corp. is the target of a new television commercial set to air in Washington, D.C., Thursday that blames the burger giant for heart disease.
In the commercial, produced by the nonprofit Physicians Committee for Responsible Medicine, a woman weeps over a dead man lying in a morgue. In his hand is a hamburger. At the end, the golden arches appear over his feet, followed by the words, "I was lovin' it," a play on McDonald's longtime ad slogan, "I'm lovin' it." A voiceover says, "High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian."
PCRM's president, Neal Barnard, was once on the board of the Foundation to Support Animal Protection, now known as the PETA Foundation, which provides accounting, legal and other services to People for the Ethical Treatment of Animals and other animal-protection groups. A PCRM spokeswoman says the organization has no link to PETA.
"McDonald's is committed to providing balanced menu choices and a variety of options to meet our customers' needs and preferences," said Cindy Goody, director of nutrition for McDonald's.
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The only association that PCRM has with physicians is that they use the word in their name. This is not some national group of doctors, it’s a group of people that want to change the way we grow and consume food in this country. Those plans don’t include meat. They have a biased agenda for the beginning and like most radical groups, they rely on name confusion to garner respect.
2 comments:
"it’s a group of people that want to change the way we grow and consume food in this country"...isn't that what the corn lobby does? The sugar lobby? Most special interest groups representing agribusiness or the food industry?
So this group is trying to get us to eat less crappy, nutrient deficient food, who cares?
"McDonald's is committed to providing balanced menu choices and a variety of options to meet our customers' needs and preferences". But let's not have a conversation about sourcing in unsustainable ways and offering unhealthy food choices.
The reality is that the system is flawed. Yes people choose to eat at McDonald's but for some that is all they can afford - food that is total crap. The issue being raised by this group is complex and I hope that people can see this as a small representation of bigger issues in our food system.
With the relentless brainwashing ads that McDonald pushing into the minds of Americans (and other nationalities), it's about time some righteous organisation stand up to these mobs. PCRM, you guys are my kind of heroes!
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