Physicians' Group Seeks to Link Fast Food Consumption to Heart-Disease Rate
By JULIE JARGON
McDonald's Corp. is the target of a new television commercial set to air in Washington, D.C., Thursday that blames the burger giant for heart disease.
In the commercial, produced by the nonprofit Physicians Committee for Responsible Medicine, a woman weeps over a dead man lying in a morgue. In his hand is a hamburger. At the end, the golden arches appear over his feet, followed by the words, "I was lovin' it," a play on McDonald's longtime ad slogan, "I'm lovin' it." A voiceover says, "High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian."
PCRM's president, Neal Barnard, was once on the board of the Foundation to Support Animal Protection, now known as the PETA Foundation, which provides accounting, legal and other services to People for the Ethical Treatment of Animals and other animal-protection groups. A PCRM spokeswoman says the organization has no link to PETA.
"McDonald's is committed to providing balanced menu choices and a variety of options to meet our customers' needs and preferences," said Cindy Goody, director of nutrition for McDonald's.
The only association that PCRM has with physicians is that they use the word in their name. This is not some national group of doctors, it’s a group of people that want to change the way we grow and consume food in this country. Those plans don’t include meat. They have a biased agenda for the beginning and like most radical groups, they rely on name confusion to garner respect.