Consumers Positive Toward Farmers
By Pork news staff Thursday, July 30, 2009
There’s more insight on what consumers think about America’s farmers thanks to a survey of consumer views on U.S. agriculture conducted with funding from the United Soybean Board and soybean checkoff. Called the 2009 National Agricultural Image Survey, the study took place in February and surveyed a random sample of 1,000 registered voters with characteristics representative of the U.S. population. The results provide insights into seven main issues, including: the image of U.S. poultry and livestock producers; a farmer attribute analysis; and consumer attitudes on confinement livestock production, food prices, ag-related legislation, biobased products and biodiesel.
Some of the study’s key findings include:
Individuals who are somewhat or very favorable toward U.S. poultry and livestock producers rose from 69 percent in 2008 to 78 percent in 2009.
Top positive farmer attributes among consumers are that farm families know about protecting air and water quality and that most farmers take good care of their animals.
Nearly 90 percent of consumers do not see farmers as a major reason for increases in retail food prices.
Most consumers agree that it is important to subsidize farmers to ensure that there is a safe food supply.
After hearing that anti-confinement legislation could force Americans to get their milk, eggs and meat from foreign producers, 78 percent of consumers are against the legislation.
Consumers see energy security as the most important benefit of biobased products.
“It was great to see from the 2009 agricultural survey that overall, consumers have a very positive attitude toward agriculture,” says Vanessa Kummer, a USB director and soybean farmer from Colfax, N.D. “The survey is an important tool that helps USB develop effective messages to promote soy-based, environmentally safe products and the importance of maintaining animal agriculture.” Link
Survey after survey continues to show that consumers appreciate farmers and ranchers when they are supplied with accurate information to make an informed decision. This should reinforce to everyone why it’s so important for farmers and ranchers to talk to consumers and tell your story. You can have a great impact, one that will really benefit your industry.
Showing posts with label United Soybean Board. Show all posts
Showing posts with label United Soybean Board. Show all posts
Friday, July 31, 2009
Wednesday, May 6, 2009
Survey of Consumer Views
Overall Consumers Have a Favorable View of Agriculture
Survey results of agricultural image are released.
(5/4/2009)
Farm Futures Staff
Results of the 2009 National Agricultural Image Survey have been released. The survey was conducted with funding from the United Soybean Board and soybean checkoff. The results provide insights into seven main issues, including: the image of U.S. poultry and livestock producers; a farmer attribute analysis; and consumer attitudes on confinement, food prices, confinement legislation, biobased products and biodiesel.
Some of the key findings from the study include:
Individuals who are somewhat or very favorable toward U.S. poultry and livestock producers rose from 69% in 2008 to 78% in 2009.
Top positive farmer attributes among consumers are that farm families know about protecting air and water quality and that most farmers take good care of their animals.
Nearly 90% of consumers do not see farmers as a major reason for increases in food prices.
Most consumers agree that it's important to subsidize farmers to ensure a safe food supply.
After hearing that anti-confinement legislation could force Americans to get their milk, eggs and meat from foreign producers, 78% of consumers are against the legislation.
Consumers see energy security as the most important benefit of biobased products. Link
Survey after survey shows that farmers and ranchers are a very trusted bunch in the eyes of consumers. We need to build on this great foundation when telling the story of food production in this country. It is important that consumers realize the “American Gothic” image won’t feed this country. But that doesn’t mean that we are polluting the environment or raising bad food either.
Survey results of agricultural image are released.
(5/4/2009)
Farm Futures Staff
Results of the 2009 National Agricultural Image Survey have been released. The survey was conducted with funding from the United Soybean Board and soybean checkoff. The results provide insights into seven main issues, including: the image of U.S. poultry and livestock producers; a farmer attribute analysis; and consumer attitudes on confinement, food prices, confinement legislation, biobased products and biodiesel.
Some of the key findings from the study include:
Individuals who are somewhat or very favorable toward U.S. poultry and livestock producers rose from 69% in 2008 to 78% in 2009.
Top positive farmer attributes among consumers are that farm families know about protecting air and water quality and that most farmers take good care of their animals.
Nearly 90% of consumers do not see farmers as a major reason for increases in food prices.
Most consumers agree that it's important to subsidize farmers to ensure a safe food supply.
After hearing that anti-confinement legislation could force Americans to get their milk, eggs and meat from foreign producers, 78% of consumers are against the legislation.
Consumers see energy security as the most important benefit of biobased products. Link
Survey after survey shows that farmers and ranchers are a very trusted bunch in the eyes of consumers. We need to build on this great foundation when telling the story of food production in this country. It is important that consumers realize the “American Gothic” image won’t feed this country. But that doesn’t mean that we are polluting the environment or raising bad food either.
Tuesday, March 31, 2009
Biotech Acceptance
Tuesday, March 31, 2009
Nearly 70 Percent of Health Professionals Support Biotechnology's Use in Food Products
ST. LOUIS, March 31, 2009 /PRNewswire via COMTEX/ ----Recent research reveals that 82 percent of healthcare professionals believe soy to be beneficial to the diet. And, the majority recognizes agricultural biotechnology as a method to make food products such as soyfoods even healthier. These findings come from the Healthcare Professional Biotechnology Awareness & Attitude Survey - sponsored by the United Soybean Board and conducted by an independent research firm in January 2009.
The study found that nearly 70 percent of healthcare professionals report having an overall favorable view of agricultural biotechnology for use in food products (68 percent). One in ten hold a negative view, while the remainder are neutral in opinion or unsure, suggesting a need for more outreach. When informed that biotechnology can be used to enhance soybeans in precise ways, the majority of survey respondents found these developments impressive enough they would recommend increased soyfood consumption to patients: Read More
Biotechnology is an important piece of the puzzle when it comes to feeding the population of this world. Humans have been improving our food supplies for thousands of years. Biotechnology has just sped up the process.
Nearly 70 Percent of Health Professionals Support Biotechnology's Use in Food Products
ST. LOUIS, March 31, 2009 /PRNewswire via COMTEX/ ----Recent research reveals that 82 percent of healthcare professionals believe soy to be beneficial to the diet. And, the majority recognizes agricultural biotechnology as a method to make food products such as soyfoods even healthier. These findings come from the Healthcare Professional Biotechnology Awareness & Attitude Survey - sponsored by the United Soybean Board and conducted by an independent research firm in January 2009.
The study found that nearly 70 percent of healthcare professionals report having an overall favorable view of agricultural biotechnology for use in food products (68 percent). One in ten hold a negative view, while the remainder are neutral in opinion or unsure, suggesting a need for more outreach. When informed that biotechnology can be used to enhance soybeans in precise ways, the majority of survey respondents found these developments impressive enough they would recommend increased soyfood consumption to patients: Read More
Biotechnology is an important piece of the puzzle when it comes to feeding the population of this world. Humans have been improving our food supplies for thousands of years. Biotechnology has just sped up the process.
Tuesday, October 7, 2008
Livestock's Positive Impact
USB report on economic benefits of livestock industry
Friday, October 3, 2008, 3:44 PM
by Julie Harker
The United Soybean Board has released a study on the positive impact of the livestock industry on the economy. Soybean checkoff funds were used to conduct the 50-state analysis. The USB says the livestock industry is its number one customer. The economic analysis, compiled by Promar International, is based on data from 1997 through 2006.
The “Nationwide Economic Impact of Animal Agriculture” report gives a breakdown of each livestock category and state, with estimated soy consumption of each species by state.
The report says nationwide, the animal ag industry employs more than 3.3 million people. USB says it is the first tool to show all in one place the economic benefits of the livestock industry through tax revenues, employment, earnings and output. View the results online at animal ag dot org. Link
Livestock production has an incredible economic impact on this country and this report is a great reminder of that. Agriculture was the foundation on which this country was built. A society can’t grow or become successful if it can’t feed itself. Not only is agriculture an important part of our economy but also our national security.
Friday, October 3, 2008, 3:44 PM
by Julie Harker
The United Soybean Board has released a study on the positive impact of the livestock industry on the economy. Soybean checkoff funds were used to conduct the 50-state analysis. The USB says the livestock industry is its number one customer. The economic analysis, compiled by Promar International, is based on data from 1997 through 2006.
The “Nationwide Economic Impact of Animal Agriculture” report gives a breakdown of each livestock category and state, with estimated soy consumption of each species by state.
The report says nationwide, the animal ag industry employs more than 3.3 million people. USB says it is the first tool to show all in one place the economic benefits of the livestock industry through tax revenues, employment, earnings and output. View the results online at animal ag dot org. Link
Livestock production has an incredible economic impact on this country and this report is a great reminder of that. Agriculture was the foundation on which this country was built. A society can’t grow or become successful if it can’t feed itself. Not only is agriculture an important part of our economy but also our national security.
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