Sunday, March 6, 2011

Farm American's 2011 Debut

I was very honored when the Furniture Row Racing team asked me to announce the date of the 2011 debut of the Farm American car!  But first, here's a rundown of the past weeks activities.  And if you haven't heard of the Farm American project you can learn more about it here.

This past week has been a whirlwind of exciting news about Farm American.  Earlier in the week it was announced that Agro-Culture Liquid Fertilizer has become the first official financial sponsor for the program.  This third-generation family business based in Michigan is rooted in the same values and has the same commitment to family farmers and ranchers as the Furniture Row team does.  It's going to be a great partnership!

Having the Agro team come on board this week also reminded many of us about why this program is so important.  It's been designed to directly connect farmers and ranchers with consumers.  It doesn't include some quasi-celebrity delivering a canned message that nobody believes.  We are our own best spokespeople and that exactly who consumers want to meet.

Even the team owner Barney Visser was re-inspired by everything that's been happening lately.  Because of that he has decided to personally donate another race to the Farm American schedule.

So....the 2011 debut for Farm American will be at Texas Motor Speedway on April 9!!

I want to personally thank Barney and the entire team at Furniture Row for their unwavering dedication to America's farmers and ranchers.  I've never witnessed an organization with no ties to agriculture dedicate themselves so fully to helping tell our story.


Zack said...

I'm all with you on having a direct connection from farmers and ranchers to consumers. The everyday Joe really doesn't identify with a 'quasi-celebrity' anyways :-)

Jenalee said...

I think the Furniture Row Racing team is so awesome! We are from Canada and my Dad and older brother came home from watching their first live NASCAR race at California Motor Speedway in October and told me about this exciting team. I'm in 4-H here and am even an ambassador for the program so agriculture has a special place in my heart. I completely agree with your "We are our own best spokespeople" comment. Our Summer Synergy show this year created a marketing competition where we are to create agvocacy blogs to do just that, speak out for agriculture! Check mine out If you click on my followers you will also be able to find other agvocacy blogs from my peers! It's really neat!