Food Inc. Follow-Up in KS

KLA President Defends Conventional Ag In Follow-Up To “Food, Inc.”
05/05/2010 08:58AM
CattleNetwork.com
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Public broadcasting affiliate KTWU- Topeka has produced a one-hour television program to air tonight at 9:00 as a follow-up to the controversial “Food, Inc.” KLA President Mark Smith served as a member of the diverse six-member agriculture panel discussing food issues on “Taking Stock: Perspectives on Food Production in Kansas.” The program was moderated by WIBW Radio Farm Director Kelly Lenz. Other panelists included Kansas Farm Bureau President Steve Baccus, Kansas Secretary of Agriculture Josh Svaty, Kansas Rural Center Executive Director Dan Nagengast, natural foods supplier Diana Endicott and former Kansas Gov. John Carlin.Smith, a Wallace County rancher, criticized “Food, Inc.” for presenting an inaccurate picture of American agriculture.

In response to the movie disparaging hard-working farmers and ranchers, Smith explained how today’s conventional ag producers deliver more safe, nutritious food using fewer natural resources due to advanced technology. Smith deflected the movie's criticism of confined animal feeding operations by talking about the quality care cattle receive in a feedyard. He said cattle spend most of their lives on grass, followed by a short 130- to 150-day period eating a balanced feed ration that produces flavorful beef demanded by consumers.

“Taking Stock” will air on all Kansas public television stations tonight following the system’s national airing of “Food, Inc.” at 7:00 p.m. In addition to providing industry sources to present the accurate story of modern beef production, NCBA, KLA and other affiliate groups are driving consumers to www.explorebeef.org, where many of the common misperceptions in “Food, Inc.” are corrected with accurate information. For more information visit www.kla.org.

As we travel around the country speaking to groups, we show them who is out telling their story and ask the question “Is this who want doing that?” If you don’t like who is speaking for you or what they are saying then you have to do it yourself. The Hollywood movie “Food Inc.” has opened the door to many discussions about agriculture. Unfortunately those involved with this movie were more interested in scaring people about their food than they were in sharing the truth. This means we need to. It’s great to see these Kansas producers taking back their story. Even more importantly though is the need for us to not let the truth get hijacked in the first place. It’s not easy but if all of us do something everyday to share the truth about ag we can do it.