Thursday, April 15, 2010

Telling/Showing Consumers What We Do

CSUF speaker backs video at livestock operations
Posted at 09:07 PM on Monday, Apr. 12, 2010
By Robert Rodriguez / The Fresno Bee

Live video feeds of a livestock operation may seem like a far-fetched idea to gain the confidence of consumers and retailers.

But animal science expert Temple Grandin says that if that's what it takes, it's worth the effort.
Grandin, who spoke Monday at Fresno State to more than 500 students, community members and faculty, is a professor of animal science at Colorado State University who is recognized throughout the world as one of the leaders in humane animal handling practices.

She says animal welfare is of growing importance to retailers and major chain restaurants, such as McDonald's.

Animal rights activists are using the Internet to post videos of livestock animals being mistreated and abused. And while she finds those practices to be horrible, Grandin said farmers need to do a better job of communicating with the public about their animal handling practices.

Many in the audience agreed.

"We need to own up to anything that we do that is wrong," said Jon Dolieslager, an auctioneer at the Tulare County Stockyard in Dinuba. "But a lot of what we do is right, and people need to know that." Read More

So what are you doing to share the good things you do in agriculture with consumers? There are plenty of ways to do it, whether it’s in person or online, the most important thing is that everyone is doing something. The good news is that it can be a really simple thing to do as well. Make sure to put it on your chore list.

1 comment:

Rancher Debbie said...

You and Dr. Grandin are so right! Thank you Troy for doing what you do for agriculture and encouraging us to be agvocates. We don't have to agvocate full time, but we should always be looking for an opportunity to do it! Carry a camera while we do chores, take time to host a school field trip on our ranch, talk to people at grocery store about beef...tell our story every day--just a few minutes a day!